Skip to content

Design a Business That Scales Without Founder Dependency

We work with growth-stage and multi-location founders who are navigating bigger decisions, through selective advisory, peer intelligence, and independent market data.

As Businesses Grow, Decisions Get Harder, Not Simpler

Most successful founders don’t stall because of demand, effort, or ambition.
They stall because the business they built no longer matches the complexity of the decisions they’re now responsible for.

BFS exists to help founders transition from operator to architect by improving decision quality across:

Strategy

Leadership

Business economics

Scale

We do not run your business.
We help you decide how to build it next.

OUR PROGRAMS

We work with a limited number of founders, who have moved beyond early-stage survival and are focused on building durable, scalable businesses.

Fit matters.

[LP] Home Page - Advisory

BFS Advisory

A selective advisory engagement for founders designing the next phase of their business, growth, scale, or exit.

▶  Bespoke, not packaged
▶  Interview-based
▶  Limited capacity

[LP] Chicago Members 1

Peer network

A vetted peer environment for multi-location operators navigating complexity, competition, and margin pressure.

▶  Peer-level intelligence
▶  Confidential, candid discussion
▶  Real-world decision support

 

a woman in a casual blazer in her early 40s of color in a video call with an office with Yoga pictures hanging on the wall Shes fit and looks trendy

CEO Network

Strategic guidance for founders & operators who want focused support without monthly peer meetings.

▶  Quarterly strategic check-ins
▶  Designed for high-leverage decision-making
[LP] Home Page - FBA

Franchise Business Accelerator

A purpose-built program for brands entering or scaling franchising.

What Founders Gain from BFS

Greater confidence in high-stakes decisions

Fewer costly missteps during expansion or restructuring

Clearer leadership and operating design

Stronger alignment between ambition, team, and economics

A Network of

Operators, Advisors, and Industry Experts

Our perspective is informed by advisory work, peer network dialogue, and independent benchmarking across fitness, wellness, and self-care businesses. This combination allows us to see patterns, risks, and opportunities that are often invisible from inside a single company.

BFS is built on collective expertise,
not a single voice.

Not Ready for Advisory or a Peer Network?

If you’re earlier in the journey, or want clarity before committing to an advisory relationship, BFS offers open-access intelligence to help you understand your business and the market.

cinematic a woman in trendy business attire comparing a computer screen with a tablet with pilates equipment in the back-1

Benchmark your performance 

[LP] Home Page - soti

Access independent market insights

[LP] Home Page - Resource Library

Reference practical tools and operator-built assets 

An asian woman in her 30s in fitness clothes inside an office with barbells in the back with a headset showing the back of a laptop-1

Work with trusted Industry Consultants for implementation support

Ready to Build a Business That Scales With You?

If the next decision materially affects your business, your team, or your personal bandwidth, a conversation may be the right next step.

f.a.q

What makes BFS different from traditional business coaching?

Answer: BFS combines operator-led advisory, curated peer networks, and proprietary industry data to support real decision-making—not generic coaching frameworks.

Do I need multiple locations to join?

Answer: No. Many BFS members operate a single profitable location and join to prepare for scale, improve margins, or strengthen leadership systems.

What types of businesses does BFS work with?

Answer: BFS works with fitness, wellness, and beauty businesses including Pilates, strength training, yoga, recovery, personal training, and hybrid models.

How do I know which program is right for me?

Answer: The best starting point is a short strategy call where we understand your business stage, goals, and challenges before recommending a path.

Trusted by owners OF profitable fitness, wellness, and beauty brands

[LP] About Us Logo Carrousel - RTR Pilates
[LP] About Us Logo Carrousel - Physique57
[LP] About Us Logo Carrousel - B_Spoke
[LOGO] The Hot Room
[LP] About Us Logo Carrousel - The Studio MDR
[LP] About Us Logo Carrousel - Humble Warrior Power Yoga
[LP] About Us Logo Carrousel - Harlem Kettlebell
[LP] About Us Logo Carrousel - One Down Dog
[LP] About Us Logo Carrousel - Jibe
[LOGO] Nicol Squash