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Design a Business That Scales Without Founder Dependency

We work with growth-stage and multi-location founders who are navigating bigger decisions, through selective advisory, peer intelligence, and independent market data.

As Businesses Grow, Decisions Get Harder, Not Simpler

Most successful founders don’t stall because of demand, effort, or ambition.
They stall because the business they built no longer matches the complexity of the decisions they’re now responsible for.

BFS exists to help founders transition from operator to architect by improving decision quality across:

Strategy

Leadership

Business economics

Scale

We do not run your business.
We help you decide how to build it next.


OUR PROGRAMS

We work with a limited number of founders, who have moved beyond early-stage survival and are focused on building durable, scalable businesses.

Fit matters.

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Peer network

A vetted peer environment for multi-location operators navigating complexity, competition, and margin pressure.

▶  Peer-level intelligence
▶  Confidential, candid discussion
▶  Real-world decision support
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FRANCHISE BUSINESS ACCELERATOR

A purpose-built program for brands entering or scaling franchising.

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BFS Advisory

A selective advisory engagement for founders designing the next phase of their business, growth, scale, or exit.

▶  Bespoke, not packaged
▶  Interview-based
▶  Limited capacity

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Sales Training for Teams

A 4-week, live sales training designed to standardize how sales happens inside your business, so execution holds without constant owner involvement.

▶  Sales systems that hold across locations.
Training processes teams can run without founder involvement.
Execution that survives scale, turnover, and leadership change.

What Founders Gain from BFS

Greater confidence in high-stakes decisions

Fewer costly missteps during expansion or restructuring

Clearer leadership and operating design

Stronger alignment between ambition, team, and economics


A Network of

Operators, Advisors, and Industry Experts

Our perspective is informed by advisory work, peer network dialogue, and independent benchmarking across fitness, wellness, and self-care businesses. This combination allows us to see patterns, risks, and opportunities that are often invisible from inside a single company.

BFS is built on collective expertise,
not a single voice.

Not Ready for Advisory or a Peer Network?

If you’re earlier in the journey, or want clarity before committing to an advisory relationship, BFS offers open-access intelligence to help you understand your business and the market.

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Benchmark your performance 

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Access independent market insights

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Reference practical tools and operator-built assets 

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Work with trusted Industry Consultants for implementation support

When the Next Decision Matters

If the next decision materially affects your business, your team, or your personal bandwidth, a conversation may be the right next step.

f.a.q

What exactly is The BFS Network?

Answer:
The BFS Network is an independent advisory and peer-based organization supporting founders and executives who are responsible for consequential decisions.

BFS provides perspective through peer dialogue, advisory context, and independent industry insight, helping leaders evaluate tradeoffs without instruction or prescription.

Who does BFS typically work with?

Answer: 

BFS works with growth-stage and multi-location founders and executives navigating complexity across leadership, structure, capital, and scale. Members value independent perspective and peer-level dialogue over tactics or direction.

To provide context, many members operate businesses with:

  • 2–3 locations
  • ~$2.25M in total annual gross revenue
  • ~$750K in revenue per location

These figures are illustrative, not thresholds. Fit is determined by decision context and stage—not size alone.

Is BFS only for fitness businesses?

Answer: No. BFS serves founders and executives across beauty, fitness, and self-care. This includes boutique fitness, Pilates, yoga, strength, studios, salons, medspas, recovery, and adjacent service-based brands where leadership decisions compound with scale.

Is BFS coaching, consulting, or a training program?

Answer: 

No. BFS is not instructional or prescriptive.

We do not run businesses, teach generic frameworks, or issue directives. BFS operates through selective advisory relationships, curated peer networks, and independent industry data to support real decision-making—while preserving founder autonomy and judgment.

How selective is BFS?

Answer: BFS is intentionally selective to protect relevance, trust, and signal. Admission is based on stage, decision context, and mutual fit.

What if I’m not ready for advisory or a peer network?

Answer: 

Not every founder is at the right stage for a selective BFS Peer Network, and that’s okay.

Some founders prefer access to peer context and executive perspective without the commitment of monthly peer forums. For those cases, the CEO Network provides access to the BFS network and leadership context with a lighter engagement cadence.

For founders who want clarity before engaging in a selective relationship, BFS also offers open-access intelligence, including benchmarking tools and independent industry research.

Trusted by owners OF profitable fitness, wellness, and beauty brands

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