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 The BFS Franchise Business Accelerator 

Build a High-Performance Franchise Business

Learn what people and systems are needed to become a growth company

Designed for Franchisors Positioned to Scale

Scaling from 10 to 100+ locations takes more than will; it takes people and systems.

The Franchise Business Accelerator gives you the framework to:

  • Award franchises more effectively

  • Engineer profitability with data-driven coaching

  • Standardize systems: site selection, onboarding, training

  • Lead with focus and build a culture of profitable growth with accountability

Next cohort starts in January 2026 (only 20 spots available).

Meet Your Coach: Dave Crisalli

Former CEO, Massage Envy® | Franchise Growth Architect

Get ready to be guided by industry veteran Dave Crisalli, former CEO of Massage Envy®.

In 12 years, he and his team grew Massage Envy® to over 1,200 locations and $1B in annual system-wide revenue.

Now, he’s ready to help YOU realize similar success.

[headshot] DAVE CRISALLI

The Key Building Blocks
in the Curriculum

Foundation & Development
Awarding a Franchise, Territory Sizing and FDD Strategy

This elite two-year program gives franchisors:

SYSTEMS

PLAYBOOKS

LEADERSHIP TOOLS

To grow 10x, without losing control of your culture and brand.

How the Accelerator Works

Each month, join a live 90-minute training led by Dave Crisalli.

For each session, you’ll receive pre-session materials, video recordings from the presentation and meeting summaries to help you apply each framework immediately.

Sessions run January – July and September – November each year.

In Dave’s Words:
Insights from the Accelerator

Who it's for

Founders, CEOs, C-suite leaders of beauty, fitness or self-care brands with 10–100+ locations.

This program is for you if you're ready to:

Smooth out uneven franchise performance

Transition from reactive to strategic leadership

Build a data-driven growth engine

What are Leaders in the Franchise Accelerator Saying?

(2025) Horizontal Image 300 x 100
“This program has been a fantastic opportunity, we’re excited to be part of it, to learn, and to continue supporting our franchises. For me, it truly highlights that it’s all about the people.”

Tony & Bryan

A Strategic Investment in Scalable Growth

This isn’t a course, it’s a leadership partnership.
The Accelerator equips you with the playbooks, systems, and financial frameworks that have scaled national franchise brands.
Every session delivers measurable ROI: faster franchise awarding, higher unit profitability, and greater leadership control.

Program Fee

$24,000 total
Deposit upon acceptance, followed by 23 monthly payments (Feb 2026 – Dec 2027)

Book your discovery call to learn more about the program and determine if it’s right for you

F.A.Q.

How the program works

The Accelerator Program is a 2-year program that will meet monthly, 10 times each year (skipping August & December).

Each of the monthly 90-minute group coaching sessions will be led by Dave, who will explore these topics thoroughly. These sessions are interactive, and participants are encouraged to ask questions.

Prior to each group coaching session, Participants will receive materials to review in preparation for that session, and after the session, Participants will be given assignments that will reinforce the lesson and help them to implement the lesson in their business.

Each session will be recorded and uploaded to a private channel in the BFS Member Hub for Participants to access in the future, along with other resources including toolkits, checklists and templates. 

When are the sessions?

Each session will be held on the 2nd Thursday, from 12:00 - 1:30 pm.

Are these sessions live or recorded?

The group coaching sessions are conducted live.

What happens if I miss a session?

We will record each session and upload the recording to the Member Hub for Participants to watch at their convenience.

Do I have to commit to both years now?

Yes, this is a two-year program.

How many Participants will be enrolled in the Program?

To ensure that each Participant receives a highly personalized experience, we are limiting this cohort to 20 people.

Can I cancel my enrollment?

You may cancel your enrollment within 72 hours after the first group coaching session and receive a refund equal to 85% of your first monthly payment.

Do you provide refunds?

Yes, if you cancel your enrollment within 72 hours after the first group coaching session; you will receive a refund equal to 85% of your first monthly payment.