The BFS 2024

State of the Industry Report

Benchmark Your Success with BFS

What is the BFS State of the industry report

The BFS 2024 State of the Industry Report is the only independently produced report for the boutique fitness industry that includes key insights and current fitness industry trends that help owners and executives manage their businesses and drive profitably.

The BFS 2024 State of the Industry Report identifies the most common characteristics and business metrics for profitable studios.

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KEY TAKEAWAYS

READ THE REPORT SUMMARY

LIVE Webinar

may 13th @ 3pm est

Join our public live presentation to discover key insights from The BFS 2024 State of the Industry Report. CEO Julian Barnes will reveal crucial data on lead generation, pricing trends, and operational benchmarks.

RSVP HERE

GET THE FULL REPORT

OPERATORS

Take The BFS Business Assessment

VENDORS / INVESTORS / CONSULTANTS

Purchase the report here

Benchmark Your Studio Against YOUR Peers

We offer tailored reports for various studio types like Strength, Pilates, and Yoga in different locations, along with a personalized scorecard to compare your studio's performance with others, giving you a clear benchmark for growth.

Our respondents are owners and executives of independently-owned fitness studios (including franchisees).

ADDITIONAL BENEFITS

Each studio that completes the Survey will receive: A complimentary copy of the Full Report

The BFS Scorecard: that compares your metrics in 5 key categories to the majority response of profitable studios.