The BFS 2024
State of the Industry Report
Benchmark Your Success with BFS
What is the BFS State of the industry report
The BFS 2024 State of the Industry Report is the only independently produced report for the boutique fitness industry that includes key insights and current fitness industry trends that help owners and executives manage their businesses and drive profitably.
The BFS 2024 State of the Industry Report identifies the most common characteristics and business metrics for profitable studios.
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Specific SUB-REPORTs
OF THE BFS 2024 STATE OF INDUSTRY
Every Pilates studio owner wants to know: how are others navigating the same challenges I face?
In this edition, we’re highlighting insights from our brand-new 2024 BFS Pilates Report, built from data on 103 profitable studios across North America and abroad. For the first time, Pilates, Megaformer, and Lagree operators can compare their numbers to a thriving peer group, and see both profitability patterns and market-wide trends.
This report also features FitGrid Intelligence, offering anonymized data from thousands of studios worldwide to help you better understand client behavior at scale.
Access the full report below and see how your studio compares!
Now released, the BFS Strength Report offers the most comprehensive answer available today. Built on data from more than 100 profitable Strength, HIIT, Personal Training, Bootcamp, and CrossFit studios, and enhanced with FitGrid Intelligence, this report reveals how the industry’s strongest operators structure their teams, pricing, and recurring revenue to achieve consistent profitability.
The report also features BFS Member Case Studies and expert recommendations from industry leaders such as Mark Fisher, Todd Durkin, and others, providing real-world context and actionable strategies you can apply in your own business.
Access the full report below and see how your studio compares!
explore insights and takeaways
Discover key insights from The BFS 2024 State of the Industry Report. Julian Barnes, co-founder and CEO of BFS, reveals crucial data on lead generation, pricing trends, and operational benchmarks.
Benchmark Your Studio Against YOUR Peers
We offer tailored reports for various studio types like Strength, Pilates, and Yoga in different locations, along with a personalized scorecard to compare your studio's performance with others, giving you a clear benchmark for growth.
Our respondents are owners and executives of independently-owned fitness studios (including franchisees).
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