Skip to content

 The BFS 2024

State of the Industry Report 

 Benchmark Your Success with BFS 

Already have a password?

What is the BFS State of the industry report

What is the BFS State of the industry report

The BFS 2024 State of the Industry Report is the only independently produced report for the boutique fitness industry that includes key insights and current fitness industry trends that help owners and executives manage their businesses and drive profitably.

The BFS 2024 State of the Industry Report identifies the most common characteristics and business metrics for profitable studios.

Download Press Release

explore insights and takeaways

[BLOG] SOTI 2024 BLOG EMAIL 4

Discover key insights from The BFS 2024 State of the Industry Report. Julian Barnes, co-founder and CEO of BFS, reveals crucial data on lead generation, pricing trends, and operational benchmarks.

Benchmark Your Studio Against YOUR Peers

[LP] Yoga Studios
[LP] Pilates Studios
[LP] Strength Studios
Each studio that completes the BFS Assessment will receive a complimentary copy of the Full Report and the BFS Scorecard that compares their metrics in 5 key categories to the majority response of profitable studios.

We offer tailored reports for various studio types like Strength, Pilates, and Yoga in different locations, along with a personalized scorecard to compare your studio's performance with others, giving you a clear benchmark for growth.

Our respondents are owners and executives of independently-owned fitness studios (including franchisees).

GET THE FULL REPORT

For Operators:

For Vendors - Investors - Consultants:

THANKS TO OUR BFS 2024 STATE OF THE INDUSTRY SPONSORS

teamup_squareimage-2
[NL] Sabre logo 300x100
_[NL] Les Mills logo 300x100(white) (1)
Hire Ground Talent logo-1
[MEMB] Wellhub Logo 300 x 100
[MEMB] Delightree Logo 300 x 100