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The Most Comprehensive Data
on the Beauty, Fitness & Self-Care Industry

 Built from Real Industry Data 

BFS publishes research across the topics that matter most to studio operators and industry leaders.

From profitability and growth benchmarks to equipment, pricing, staffing, and market trends, each report is designed to deliver clear, relevant insights for better decision-making.

Together, these reports create a broader view of where the industry is now and where it is heading.

 Built from Real Industry Data 

[LP] Reports Page - SOTI 2024

BFS 2024 State of the Industry Report

Every studio owner wants to know: how are other studio owners handling the same challenges that I have? The 2024 BFS State of the Industry Report  provides the most comprehensive answer to many of these questions, and more. 

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[LP] Reports Page - Strength 2024

BFS Pilates Report
2025

This report is based on data from 103 profitable Pilates, Megaformer, and Lagree studios across North America and abroad. For the first time, operators in these modalities can now benchmark their performance against their peers.

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[LP] Reports Page - Pilates 2024

BFS Strength Report
2025

Based on data from profitable Strength Training, Personal Training, HIIT, Bootcamp and CrossFit studios across North America and abroad. Operators in these modalities can now benchmark their performance against their peers.

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[LP] Reports Page - Pilates Equipment

BFS Pilates Equipment Report
2026

This preliminary report offers an early view of how Pilates studios invest in equipment, including what they buy, which brands they choose, and how they handle replacement and maintenance.

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 Benchmark Your Studio Against the Market 

Each studio that completes the BFS Assessment will receive a complimentary copy of the Full Report and the BFS Scorecard that compares their metrics in 5 key categories to the majority response of profitable studios.
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Compare your studio by:

  • modality
  • location type
  • revenue
  • number of studios

COMPLETE THE BFS BUSINESS ASSESSMENT

Explore Insights and Takeaways from Previous Reports

[BLOG] SOTI 2024 BLOG EMAIL 4

Discover key insights from The BFS 2024 State of the Industry Report. Julian Barnes, co-founder and CEO of BFS, reveals crucial data on lead generation, pricing trends, and operational benchmarks.

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