About BFS
The BFS Network is an independent advisory and peer-based organization serving founders and executives across fitness, wellness, and self-care.
BFS operates as a connective layer between operators, advisors, partners, and industry stakeholders, supporting leaders who are making decisions with material impact on growth, structure, and long-term value.
Why BFS Exists
As businesses scale, leadership becomes less about execution and more about judgment.
At this stage, founders are no longer choosing between obvious options. They are weighing tradeoffs across people, capital, operating models, and risk, often without enough external perspective to validate those decisions.
BFS exists to bring credible, peer-validated perspective into those moments.
BFS Over Time
![[LP] BFS TImeline-1](https://main.bfsnetwork.com/hs-fs/hubfs/%5BLP%5D%20BFS%20TImeline-1.png?width=2000&height=1089&name=%5BLP%5D%20BFS%20TImeline-1.png "[LP] BFS TImeline-1")
BFS is built as a network,
not a personality-led firm.
Across fitness, wellness, beauty, recovery and self-care industries, the ecosystem includes:
Because BFS sits across these roles and conversations, it surfaces patterns and risks that are rarely visible from within a single company or advisory relationship.
The people behind the network, and how they engage, are central to how BFS creates value.
WHO IS BFS FOR
BFS works with founders and executives who are making consequential decisions and value independent perspective.
They are not seeking motivation or tactics.
They are looking for better judgment, clearer tradeoffs, and peer-level context.
For some founders, the clearest way to sense the environment is through how peers describe the experience
bfs member snapshot
![[LP] Member Headshots](https://main.bfsnetwork.com/hubfs/%5BLP%5D%20Member%20Headshots.png "[LP] Member Headshots")
Pathways to Learn More
Those interested in BFS can explore several paths:
![[LP] About Us - BFS Team](https://main.bfsnetwork.com/hs-fs/hubfs/%5BLP%5D%20About%20Us%20-%20BFS%20Team.png?width=150&height=150&name=%5BLP%5D%20About%20Us%20-%20BFS%20Team.png "[LP] About Us - BFS Team")
The People Behind THE BFS NETWORK
Meet the founders, advisors, and contributors shaping the network.
![[LP] About Us - Peer Network](https://main.bfsnetwork.com/hs-fs/hubfs/%5BLP%5D%20About%20Us%20-%20Peer%20Network.png?width=150&height=150&name=%5BLP%5D%20About%20Us%20-%20Peer%20Network.png "[LP] About Us - Peer Network")
Programs & Advisory
Learn how BFS supports leaders through peer networks, advisory work, and executive education.
![[LP] About Us - Reports](https://main.bfsnetwork.com/hs-fs/hubfs/%5BLP%5D%20About%20Us%20-%20Reports.png?width=150&height=150&name=%5BLP%5D%20About%20Us%20-%20Reports.png "[LP] About Us - Reports")
Industry Research & Insights
Explore independent data, benchmarking, and State of the Industry reports.
![[LP] About Us - Media](https://main.bfsnetwork.com/hs-fs/hubfs/%5BLP%5D%20About%20Us%20-%20Media.png?width=150&height=150&name=%5BLP%5D%20About%20Us%20-%20Media.png "[LP] About Us - Media")
Media & Industry Contributions
Access speaking engagements, podcasts, and published perspectives.