BFS CEO MEMBERSHIP
Strategic Support for
Growth-Minded Studio CEOs
For CEOs of profitable, multi-location studios who want access to a network of their peers, expert guidance, curated referrals, and high-level resources - without the commitment of a traditional peer group.
High-Growth Studios,
One Conversation Away
The CEO Membership That Works
at the Pace of Your Business
The BFS CEO Membership offers fitness and wellness founders the tools and expert advice needed to scale their businesses confidently, providing high-level support and insights without the commitment of regular group calls.
Case Studies From Other CEO Members
![[LP]CEO Membership Case Studies 1](https://main.bfsnetwork.com/hs-fs/hubfs/%5BLP%5DCEO%20Membership%20Case%20Studies%201.png?width=275&height=275&name=%5BLP%5DCEO%20Membership%20Case%20Studies%201.png "[LP]CEO Membership Case Studies 1")
A CEO Member asked about hiring studio managers →
got connected to an executive recruiter used by two other members.
![[LP]CEO Membership Case Studies 2](https://main.bfsnetwork.com/hs-fs/hubfs/%5BLP%5DCEO%20Membership%20Case%20Studies%202.png?width=275&height=275&name=%5BLP%5DCEO%20Membership%20Case%20Studies%202.png "[LP]CEO Membership Case Studies 2")
A CEO member planning an acquisition
received a detailed due diligence checklist
from a peer.
![[LP]CEO Membership Case Studies 3](https://main.bfsnetwork.com/hs-fs/hubfs/%5BLP%5DCEO%20Membership%20Case%20Studies%203.png?width=275&height=275&name=%5BLP%5DCEO%20Membership%20Case%20Studies%203.png "[LP]CEO Membership Case Studies 3")
A CEO Member
requested interior design referrals →after three Members recommended the same firm, they said:
"That was easy."
![[LP]CEO Membership Case Studies 4](https://main.bfsnetwork.com/hs-fs/hubfs/%5BLP%5DCEO%20Membership%20Case%20Studies%204.png?width=275&height=275&name=%5BLP%5DCEO%20Membership%20Case%20Studies%204.png "[LP]CEO Membership Case Studies 4")
A CEO Member
exploring expansion
got matched with a real estate advisory firm through the network.
Typical CEO Member Profile:
Owns 2 or more locations
Generates $2M+ in annual revenue
Earns $150K+ annual salary
Is consistently profitable
Actively expanding, hiring,
or exploring new markets
Every CEO Member is:
✔ Personally Vetted & Interviewed by a BFS Founder
You’ll only interact with others who:
✔ Run businesses like yours
✔ Face similar challenges
✔ Have the same mindset around growth and execution
![[LP] CEO Membership Image 2](https://main.bfsnetwork.com/hubfs/%5BLP%5D%20CEO%20Membership%20Image%202.png "[LP] CEO Membership Image 2")
Advisory Access. Curated Insights. Real ROI.
Your CEO Membership gives you streamlined, high-value access to the information, resources, and experts that help you grow—without the clutter of group programs.
CEO Membership Benefits Include:
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Quarterly Check-in Call with a BFS Founder
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On-demand access to a CEO-only group chat
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Personalized support via a BFS Membership Concierge
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Invitations to private online and in-person events
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VIP discounts from trusted BFS Marketplace vendors
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Complimentary copy of the BFS State of the Industry Report
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Exclusive roundtable sessions for executive-level topics
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Discounted registration to conferences like Beyond Active and Athletech
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Special pricing on BFS trainings and memberships
BFS CEO Network Membership
$1995
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Quarterly Check-in Call with a BFS Founder
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Invitation to join Member-only Group Chats
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Invitations to monthly Roundtable sessions
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Preferred Pricing on BFS Memberships & Group Coaching
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Access to discounts from BFS Marketplace Vendors
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Access to preferred pricing on other BFS Products, IRL events and other industry oportunities
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Complimentary copy of BFS State of the Industry Report
F.A.Q.
Is this a peer group or mastermind?
No. This membership is designed for CEOs who want access to insights, referrals, and strategic support—without joining a recurring group or monthly team meetings.
What’s the time commitment?
There are no obligations beyond your quarterly check-in call. You decide when and how you use the network—whether that’s via group chat, concierge support, or events.
Who typically joins?
Owners of profitable, multi-location fitness or wellness studios who are scaling, hiring, or evaluating expansion opportunities.