Senior Leaders Team
A confidential, peer-to-peer forum for the senior operators running boutique fitness brands at scale, facilitated by Jennifer Maanavi, Co-Founder & CEO of Physique 57.
Monthly working sessions, real accountability, no theater. For the leaders your business runs on.
The Layer Below the Founder is Where Scale Holds or Breaks
Your senior leaders carry more of the business every quarter. But when the hard calls land, instructor quality, compensation pressure, a market full of new competitors, they work through them alone, or they bring them back to you.
You know what a room of true peers does for your judgment. This is that room for your senior operators.
Inside the Room
The membership convened in April 2026 with senior leaders across the US, UK, and Middle East, multi-unit operators and regional directors. From the first hour, the same challenges surfaced in every market.
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Instructor quality gap.
Senior vs. newer instructors is a universal pain point. More certifications in the market haven't meant better quality.
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Compensation misalignment.
Entry-level staff arriving with $150K+ expectations; raise requests from staff with under a year of tenure.
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Competition surge.
12–15 new studios entering one market alone. Price wars starting. The old growth playbook isn't enough.
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Retention & conversion.
Most are barely net-positive on memberships. Converting intros and drop-ins into committed members remains unsolved.
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Leadership team gaps.
Most leaders are still doing too much themselves and need to build a real management layer below them.
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Owner delegation.
The shared goal across every intro is to take more off owners' plates so they can focus on growth.
How The Membership Works
CADENCE
Monthly
*2nd Friday of each month
TIME
12–1pm EST
*One focused hour
FORMAT
Video Call
*WhatsApp in between sessions.
ENROLLMENT
$300/Month
*Ongoing Subscription
FACILITATOR
Jennifer Maanavi
Senior BFS Advisor · Co-Founder & CEO, Physique 57
As the leader of a global boutique fitness brand she has scaled across multiple countries and digital platforms over the last twenty years. She specializes in strategic planning, revenue growth, and the operational infrastructure behind high-performing consumer brands, exactly the work senior leaders wrestle with day to day.
She also serves as a board member, advisor, and guest lecturer at Columbia Business School.
Who this room is for
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COOs
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General Managers
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Regional Directors
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Senior Studio Managers
At multi-unit boutique fitness brands.
Leaders who own people, revenue, or operations across locations. Founders and owners enroll a member of their leadership team.
Enroll a Member of your team
F.A.Q.
What is the Senior Leaders Membership?
The Senior Leaders Membership is a confidential, peer-to-peer forum from The BFS Network (formerly Boutique Fitness Solutions) for senior operators running boutique fitness brands at scale. Members meet monthly for a one-hour session facilitated by Jennifer Maanavi, Co-Founder & CEO of Physique 57, with a private WhatsApp group between sessions.
Who is the Senior Leaders Membership for?
The Senior Leaders Membership is for senior leaders at multi-unit boutique fitness brands, COOs, general managers, regional directors, and senior studio managers who own people, revenue, or operations across locations. Founders and owners enroll a member of their leadership team.
How is the Senior Leaders Membership different from the BFS Peer Network?
The BFS Peer Network is for founders and owners of multi-location fitness businesses; the Senior Leaders Membership is the equivalent room for the senior leaders who report to them; COOs, general managers, and regional directors working through operating challenges with true peers.
Is the Senior Leaders Membership a coaching program?
No. The Senior Leaders Membership is not coaching, training, or a course. It is a facilitated peer forum where experienced operators compare real decisions, real numbers, and real outcomes, and every member owns their own decisions and execution.
How much does the Senior Leaders Membership cost?
The Senior Leaders Membership is $300 per month as an ongoing subscription, including a facilitated one-hour session on the second Friday of each month, 12–1pm ET, and a private WhatsApp group between sessions.
How do I enroll a member of my team?
To enroll a member of your team in the Senior Leaders Membership, book a call with The BFS Network team or email camila@bfsnetwork.com.