Studios across fitness, wellness, and recovery are increasingly exploring additional revenue streams beyond their core services. From longevity and recovery offerings to partnerships with telehealth providers or wellness platforms, these models are generating interest, but they also introduce legal, operational, and financial considerations that are often underestimated. Christina Malik brings a unique perspective to this conversation, with experience spanning healthcare operations, finance, and healthcare law.
In this Fireside chat, Christina will help unpack how operators can evaluate these opportunities thoughtfully. The conversation will focus on where these models have created value, where risk is often underestimated, and what legal and operational considerations owners should understand before introducing new services.
Discussion Topics:
-
Ancillary services studios are beginning to explore (GLP-1, peptides, HRT, recovery services)
-
Partnership models with telehealth providers, medical directors, and wellness platforms
-
Legal, licensing, and compliance considerations
-
Operational and financial implications of adding new service lines Evaluating fit with the brand, client demand, and business model
Christina Malik
- Former COO of physician practices ranging from $8M to $150M in size
- Healthcare attorney focused on wellness, longevity, functional medicine, med spa, and aesthetic businesses
- Advisor to brands expanding into medical-adjacent services, including compliance, medical oversight, and vendor partnerships
