As studios grow, many operators find themselves increasingly pulled into day-to-day operations, limiting their ability to focus on higher-value decisions. Organizational design becomes a critical lever at this stage, not just in hiring more people, but in structuring teams, roles, and systems in a way that supports scale, efficiency, and long-term profitability.
In this Fireside Chat, Bill will share practical perspectives on how operators can think about organizational design as a driver of performance and scale. The conversation will explore how to identify gaps in your team, when to invest in talent, and how to structure roles and responsibilities so the business can operate more independently of the founder. Bill Stauffer brings a unique perspective to this conversation, with more than two decades of experience building and scaling teams across high-growth consumer and wellness brands.
Discussion Topics
- Designing an organization that allows the founder to step out of day-to-day operations
- Identifying gaps, redundancies, and “hidden roles” within your current team
- When and how to invest in experienced talent to support the next stage of growth
- Balancing people and technology to reduce operational load and improve efficiency
- Building a structure that supports execution, accountability, and long-term scalability
Bill’s background includes:
- Former leadership roles across brands such as Equinox, SoulCycle, Juice Generation, and EHE Health
- Experience working with founders, executive teams, boards, and private equity sponsors across growth stages
- COO, Head of Operations, Recruiting, and Training roles focused on building high-performance organizations
- Co-Founder & Managing Partner at Flatiron Search Partners, specializing in executive recruitment and talent strategy
