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The BFS State of the Industry Report

What is the BFS State of the Industry Report


The BFS 2024 State of the Industry Report is the only independently produced report for the boutique fitness industry that includes key insights and current fitness industry trends that help owners and executives manage their businesses and drive profitability.

The BFS 2024 State of the Industry Report identifies the most common characteristics and business metrics for profitable studios.

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Explore Insights and Takeaways from Previous Reports

[BLOG] SOTI 2024 BLOG EMAIL 4

Discover key insights from The BFS 2024 State of the Industry Report. Julian Barnes, co-founder and CEO of BFS, reveals crucial data on lead generation, pricing trends, and operational benchmarks.

 Benchmark Your Studio Against the Market 

Each studio that completes the BFS Assessment will receive a complimentary copy of the Full Report and the BFS Scorecard that compares their metrics in 5 key categories to the majority response of profitable studios.
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