Install a Shared Sales Process Your Team Can Run Without You
Most Sales Problems Aren’t Knowledge Problems
Teams rarely struggle because of effort or intelligence. They struggle because sales execution is inconsistent.
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Different explanations
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Different confidence levels
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Different outcomes depending on who’s on shift
Which means sales keeps routing back through leadership.
This training exists to stop that pattern, by installing a shared process your team can actually run.
By the end of four weeks, teams leave with:
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A single sales flow the entire team uses
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One shared standard for how sales conversations progress
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Clear expectations for training and reinforcement
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Fewer exceptions, fewer explanations, fewer handoffs back to leadership
The result is not a better effort.
It’s consistent execution.
How the Training Runs
This is a live, cumulative training delivered over four consecutive weeks.
The program runs for four weeks, with three hours per week, and requires live participation. Each week builds on the previous one. Missing sessions breaks continuity and weakens implementation.
WEEK 1
Establish the outcomes that matter & why they matter.
WEEK 2
Define a clear, repeatable sales flow.
WEEK 3
Simplify the process so it can be trained & reinforced internally.
WEEK 4
Reinforce, coach & measure what’s working.
Most teams experience resistance early as training begins. Midway through, the process can feel overwhelming as simplification replaces habit. By the end, confidence increases as outcomes become clearer and execution stabilizes.
What clicks late, and matters most, is realizing the sales process can be trained and reinforced inside the business without leadership having to step in.
This Is Not a Closing Course
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Teach closing tactics
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Build your lead-to-sale funnel
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Guarantee outcomes without execution
Program Leadership
This training is led by Chris Holmberg, Vice President of Operations at Austin Fitness Group.
In his role, Chris oversees sales execution and operational systems across a large, multi-location fitness organization. His work focuses on building sales infrastructure that can be implemented consistently by teams, without depending on founder or owner involvement.
This training reflects operating reality inside a complex, multi-unit business, not theory or classroom models.
Full Team License
Small Team License
Individual Seat
Training Schedule
Start date
Time
Format
Duration
Session Format
- 1:00PM-1:05PM: Welcome & Get Settled
- 1:05PM-2:15PM: Live Instruction, Q&A & Discussion
- 2:15PM-2:35PM: Break
- 2:35PM-3:45PM: Live Instruction, Q&A & Discussion
- 3:45PM-4:00PM: Recap & Next Session Preview
Optional Monthly Support
After completing the four weeks, teams may opt into a monthly support group.
This is not required for the sales process to work.
It exists for:
▶ Refining the sales flow▶ Coaching through implementation questions
▶ Adjustments as teams, offers, or markets change
If you want continued calibration, the option is there.
If not, the system still holds.
This Training Is a Fit If…
You lead a team responsible for sales
You want consistent execution, not heroics
You want a sales process your team can run without you
Considering the BFS Sales Training?
F.A.Q.
Do owners need to attend the training?
No. This training is designed for your team. Owners authorize the standard; teams run the process.
Is this recorded?
Live participation is required to maintain continuity across the four weeks. Recordings are not a substitute for live attendance.
What roles should attend?
Sales-facing roles, including front desk, sales staff, and managers responsible for enrollment.
Can teams from multiple locations attend?
Yes. The Studio Team License can be used across locations, as long as the total number of participants does not exceed the seat limit.
Is there support after the four weeks?
An optional monthly support group is available for teams that want continued calibration after the training concludes.