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BFS Events Past Speakers

 Industry leaders FROM THE BOUTIQUE FITNESS SOLUTIONS ERA WHO SHAPED OUR STAGE

During our active events years, BFS convened founders, executives, investors, operators, and strategic voices across fitness.

 This archive highlights the leaders who contributed to BFS events and helped advance conversations around growth, leadership, capital, franchising, operations, brand strategy, and business performance.

Rick Mayo

Rick Mayo

CEO, Alloy Personal Training, LLC

BFS Event
CEO Summit · 2022
Session
Do You Have The Right Business Model For Your Company Today - Part II
Theme
Strategic Planning
Role
Panelist

About Rick Mayo

Rick Mayo is the founder and CEO of Alloy Personal Training, est 1992. Rick and his team have licensed the Alloy training systems to over 2,500 clubs worldwide. Alloy has recently pivoted to a full franchise model to better serve our communities and owners.

Rick is a featured speaker at conferences domestically and internationally, speaking on how to best sell and service personal training. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Fitness Business Association. Rick is also an NSCA certified personal trainer and has also been elected to the Industry Board of Advisors for the American Council on Exercise.

Explore Past BFS Events

About the BFS Speaker Archive

What is the BFS Past Speakers archive?

The BFS Past Speakers archive is a curated record of founders, executives, investors, operators, and industry leaders who participated in BFS events during our active events years. 

What industries are represented in the BFS speaker archive?

The BFS speaker archive primarily represents leaders from the fitness industry, including operators, franchisors, investors, technology providers, marketers, real estate experts, and business strategists who contributed to BFS events during our active events years. 

Why did BFS create this archive?

BFS created this archive to document the leaders, conversations, and business themes that shaped its event history and continue to inform its work with growth-oriented operators. 

How are featured speakers selected?

Featured speakers are selected based on their industry relevance, leadership experience, connection to BFS event themes, and contribution to operator-level conversations. 

Where can I find past BFS events?

 You can explore the broader history of BFS events through the Past BFS Events archive. 

Were these speakers part of the Boutique Fitness Summit?

 Yes. These speakers participated in events hosted by BFS, which was founded in 2018 as the Boutique Fitness Summit, operated as Boutique Fitness Solutions, and hosted its flagship event as The Summit by BFS. The organization is known today as The BFS Network. 

 The conversations have evolved.
The founder lens remains. 

BFS began by creating space for the fitness business conversations the industry was missing.

Today, that work continues through peer networks, advisory, executive training, and proprietary market intelligence for successful multi-location founders building the next stage of growth.