BFS Franchise Business Accelerator Curriculum
Tailored to standardize your team’s skills. Our timely topics align with growing studio priorities for maximum impact.
YEAR 1
Module I — Awarding a Franchise
This module establishes the foundation for scalable, profitable franchise growth by providing proven methods to select the right franchise partners, define territories, and build a compliant, trust-based franchise system. You’ll learn how to identify qualified franchisees, measure and manage their development funnel, use data to define Total Addressable Market (TAM) and territory size, and craft a clear, accessible Franchise Disclosure Document (FDD) that aligns with brand values and growth strategy.
Main Takeaways:
- A complete, metrics-driven framework to identify, qualify, and award high-performing franchise partners.
- A repeatable process for territory sizing and white-space mapping using data and demographic intelligence.
- The ability to craft a Franchise Disclosure Document (FDD) that builds credibility, sets expectations, and strengthens the franchisor–franchisee relationship.
- A clear understanding of how to accelerate the franchise sales funnel from inquiry to award in under 100 days.
Module I, Session 1 — Awarding a Franchise
This session explores the best practices to identify, evaluate, and select the optimal franchise partners who will build a profitable business. Learn how to define your ideal candidate profile, create a due diligence and selection process, manage brokers (if used) and lead generation, and use key performance metrics to make faster, smarter franchise decisions.
Module I, Session 2 — Territory Sizing & TAM
In this session, you will learn how to define and measure your Total Addressable Market (TAM), analyze markets, and apply data-driven analytics so that you make better-informed decisions regarding your franchise site selection strategy.
Module I, Session 3 — Curating the Franchise Disclosure Document (FDD)
This session will show you how to transform your Franchise Disclosure Document into a credible and relationship-building tool. You will explore how to simplify disclosures, align the FDD and Franchise Agreement, and present financial performance data transparently to build trust and attract high-potential franchisees.
Module II — Onboarding a Franchise
The second module explores the best practices to transform new franchisees into high-performing operators via operational readiness and training excellence. You will learn how to standardize site selection and build-out, design a comprehensive franchise University, and deliver a curriculum that scales brand standards through clear systems and technology. You will leave with the frameworks to ensure that every location opens efficiently, trains effectively, and operates with consistency from day one.
Main Takeaways
1. A proven site selection and design/build process that reduces delays, controls costs, and ensures brand consistency.
2. A clear roadmap for building a “University” that trains operators not just to execute tasks, but to lead, manage, and scale successfully.
3. The TCI (Teach, Coach, and Inspire) framework for delivering world-class training experiences across all channels.
4. Tools and templates for creating a centralized Best Practice Library and continuous learning systems that evolve with the brand.
5. Stronger alignment between real estate, design, operations, and education teams to streamline onboarding.
Module II, Session 1 — Site Selection & Design/Build Process
Your site selection process should operate as a disciplined system, not a guessing game. Learn how to design a repeatable framework for site evaluation, coordinate effectively with brokers and vendors, establish performance benchmarks for each build-out, and safeguard brand standards throughout every stage of development.
Module II, Session 2 — Curriculum Design
Module II, Session 3 — Curriculum Delivery
This session explores how to elevate training through the TCI framework (Teach, Coach, Inspire), the beginning of implementing a “Best Practice Factory,” and use tech tools to ensure consistency and professionalism across every location.
Module III — Profit-Engineering
This module teaches you how to design, measure, and manage profitability across every unit in your system. Through financial modeling, benchmarking, and leadership coaching, you will discover how to embed profitability into the franchise model, turn around underperformers, and build a culture of accountability and transparency.
Main Takeaways:
1. A complete “profit-engineering” framework for designing unit-level economics that drive sustainable growth.
2. Tools like the P&L Plan, Startup Plan, and Benchmarking Dashboards to manage performance at scale.
3. The ability to implement system-wide KPI visibility and use transparency as a lever for accountability and motivation.
4. Coaching and cultural strategies for developing franchisees who think and act like owners, focused on margins, not just revenue.
Leadership skills to guide first-year performance, identify low-performing units early, and inspire systemwide improvement.
YEAR 2
Month 1: Annual Franchise Meetings
Great Franchise Comm, Leading a Focused, Performance Driven System
Month 2: Value Creation Planning (Session 1)
Building Strategy Map with Focused Priorities & Initiatives
Month 3: Value Creation Planning (Session 2)
Performance Monitoring the Business (at all Brand Levels)
Month 4: Human Capital (Session 1)
Scaling a Franchisor Organization Design
Month 5: Human Capital (Session 2)
Performance Leading a Franchise Support Center
Month 6: Communication
Managing & Resolving Franchise Conflicts
Month 7: Supply Chain Management
Building Healthy and Performing Supply Chain Relationships
Month 8: Franchise Legal
Curating the Living Document: the FDD
Month 9: Building Team of Strategic Advisors
Building a Smart Team for the Growth Journey
Month 10: Recapping the Year | Live Q&A with Dave Crisalli
Open Q&A
Module III, Session 1— Profit-Engineering the Unit-Level Model (Part I)
This session focuses on embedding financial intelligence into your franchise model, from pre-opening P&L planning to post-launch benchmarking and coaching. You’ll gain the structure to manage performance systematically and instill financial discipline across your entire network.
Module III, Session 2 — Profit-Engineering the Unit-Level Model (Part II)
With systems established, the focus shifts to leadership and performance management. This session explores how to guide first-year results, address underperformance through data and accountability, and cultivate a culture of transparency in which every franchisee understands, measures, and takes ownership of their financial outcomes.