Felicia Alexander

Felicia Alexander is an entrepreneur, investor, board member, and growth strategist known for helping founder-led businesses scale through strategic partnerships, strong people leadership, and
disciplined operational execution. A consummate connector by nature and an operator by experience, she has built her career at the intersection of brand, revenue, culture, and growth.

Felicia is the Co-Founder of BoxUnion, the boutique boxing brand she helped build from concept to cult favorite, and a Board Member of BoxUnion Holdings. In 2021, she helped lead one of the most significant transactions in boutique fitness by orchestrating the acquisition of TITLE Boxing Club, a legacy franchise with more than 100 locations. Through a combination of capital raising, strategic execution, and deep operational involvement, she helped bring together a nimble, high-growth boutique brand with an established national platform, positioning the combined business for its next stage.

Following the acquisition, Felicia served as Chief Revenue Officer of TITLE Boxing Club, where she oversaw partnerships, retail, and people operations, and later stepped into the role of Chief People Officer. In those roles, she helped lead the organization through a pivotal stage of
integration and growth, with a focus on leadership, organizational design, talent strategy, and culture. Having worked nearly every role from the front desk to the boardroom, she brings a rare operator’s perspective to scaling consumer businesses, building high-performing teams, and creating cultures that support sustainable growth. Her ability to bridge brand strategy with commercial execution was built long before BoxUnion.

Felicia began her career at Sun Microsystems and went on to hold sales and marketing leadership roles across globally recognized brands and high-growth consumer businesses. At Accenture, she developed multi-channel sales and marketing programs for the company’s worldwide ecommerce sales organization, launched customer engagement initiatives that materially increased digital usage and spend, and helped implement a $300 million enterprise partnership that expanded the company’s transportation vertical. At Mattel, she served in Barbie Marketing, where she managed product launches across multiple Barbie sub-brands, led complex cross functional teams, and developed the go-to-market plan for a new $50 million Barbie sub-brand.

At Sony, Felicia built a standout track record in premium consumer sales, client development, and leadership through Sony Cierge, the company’s white-glove VIP insider access and personal shopping service. She grew the Los Angeles market by cultivating relationships across entertainment, agency, and corporate networks, became a top performer in the business, and was promoted into leadership roles where she managed teams across multiple markets, led national
sales strategy, oversaw the P&L, and developed strategic partnerships that expanded both revenue and customer value.

She later brought that same commercial and partnership-driven mindset into digital media and branded content. At TouchStorm, she served as Director of West Coast Sales, helping pioneer editorial video distribution for brands seeking to increase reach, engagement, and conversion through digital video. She then joined Leaf Group as Vice President of Sales and Marketing for studioD, the company’s creative content marketing division, where she led sales and go to market efforts for a business focused on helping brands, agencies, and publishers connect with audiences through authentic, insight-led content.

Across every chapter of her career, from Fortune 500 consumer brands to media and technologyto boutique fitness, Felicia has been drawn to businesses where brand, community, customer experience, and people matter. That throughline now defines her work in this next chapter. After stepping away from day-to-day operating roles, she now advises founders, leadership teams, and emerging brands as they navigate the challenges of growth, scale, and organizational evolution.

She helps companies clarify strategy, strengthen leadership, structure teams, build repeatable systems, unlock strategic partnerships, and create the kind of culture that makes success sustainable.

Felicia also invests in mission-driven consumer and wellness brands through Same Same LLC, her family office and advisory platform. She is an investor in brands such as Waay, Righteous Felon and an advisor to companies including Curie, and she remains deeply engaged in the
boutique fitness, wellness, and consumer ecosystem as a trusted thought partner, operator, and connector.

Her professional path is also shaped by personal resilience. After losing her home in the Pacific Palisades fire, Felicia made the intentional decision to travel the world with her family, spending
time in more than 20 countries and immersing herself in fitness communities and entrepreneurial ecosystems across the globe. That period sharpened her perspective on what matters most: people, resilience, adaptability, and meaningful work.

Felicia is a graduate of Stanford University and the UCLA Anderson School of Management. In addition to her work as an operator, investor, and advisor, she is involved with organizations such as Defy Ventures, where she supports individuals impacted by incarceration in becoming the CEOs of their own lives. Whether she is helping founders scale, connecting leaders across industries, or building businesses from the ground up, Felicia is driven by the belief that extraordinary growth happens when the right people, ideas, and opportunities come together.