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 BFS Business Assessment– 

 Benchmark Your Success with BFS 

What is the Business Assesment

The BFS State of the Industry is only independently produced report for the boutique fitness industry that includes key insights and current fitness industry trends that help owners and executives manage their businesses and drive profitably. By participating in the BFS Business Assessment you will gain access to this report and your own personalized BFS Scorecard.

The 2024 State of the Industry Report identifies the most common characteristics and business metrics for profitable studios.

COMPLETE THE SURVEY

Data from the 2024 State of the Industry Survey

[LP] Yoga - Market Category1

MARKET CATEGORY FOR ALL STUDIOS

[LP] All Studios - Modalities 2D (1)

MODALITIES FOR RESPONDENTS

What type of questions are in the survey?

YOUR business model

Sample question: 
What is the monthly fee for the most popular recurring membership?

SALES & MARKETING

Sample question:
What is your most effective intro offer?
 

YOUR TEAM

Sample question: 
How much do you pay your instructors, front desk staff and managers?

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WHY YOU SHOULD PARTICIPATE IN OUR SURVEY

Because you will get valuable insights and actionable data that enables you to benchmark your performance and allow you to make more informed decisions to effectively manage and grow your business. All according to current fitness industry trends.

COMPLETE THE SURVEY

HOW CAN YOU PARTICIPATE IN OUR REPORT?

Submit the survey on your own or schedule a call with a BFS Executive team member to complete it together.

COMPLETE THE SURVEY

Benchmark Your Studio Against the Right Peers

[LP] Yoga Studios
[LP] Pilates Studios
[LP] Strength Studios

Beyond the overall industry insights, we provide specialized reports tailored to different types of studios—including strength, Pilates, and yoga—across urban and suburban locations. Plus, your personalized scorecard lets you see exactly where your studio stands compared to similar businesses, giving you a clear benchmark for growth.

Our respondents are owners and executives of independently-owned fitness studios (including franchisees).

ADDITIONAL BENEFITS

In addition to getting access to empirical data and current fitness industry benchmarks, that can help you make better-informed decisions that will enhance your profitability, each studio that completes the Survey will receive:

📊 A complimentary copy of the Full Report
(we only publish key takeaways from SOTI for the public; anyone can purchase the report for $249)

📝An assessment Report:
that compares your metrics in 5 key categories to the average/mean/median.

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WE WANT TO HEAR FROM YOU!

All participants will receive a complimentary copy for the Report, so you can make informed decisions for your business according to current fitness industry benchmarks.

COMPLETE THE SURVEY

THANKS TO OUR 2024 BFS STATE OF THE INDUSTRY SPONSORS

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_[NL] Les Mills logo 300x100(white) (1)
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