The BFS Business Assessment

Benchmark Your Success with BFS

What is the Business Assessment

The BFS State of the Industry is only independently produced report for the boutique fitness industry that includes key insights and current fitness industry trends that help owners and executives manage their businesses and drive profitably. By participating in the BFS Business Assessment you will gain access to this report and your own personalized BFS Scorecard.

The 2024 State of the Industry Report identifies the most common characteristics and business metrics for profitable studios.

the bfs scorecard

The BFS Scorecard is an exclusive resource provided to studio owners who complete the BFS Business Assessment Survey.

This scorecard delivers valuable insights by comparing studio owners' responses across 5 key metrics to industry benchmarks. With this actionable data, studio owners can benchmark their performance, identify areas for growth, and make informed decisions to effectively manage and grow their business.

Benchmark Your Studio Against the Right Peers

Beyond the overall industry insights, we provide specialized reports tailored to different types of studios, including strength, Pilates, and yoga—across urban and suburban locations. Plus, your personalized scorecard lets you see exactly where your studio stands compared to similar businesses, giving you a clear benchmark for growth.

respondents demographics

MARKET CATEGORY FOR ALL STUDIOS

[SOTI] All Modalities - Main Page (Prof & Non Prof)-1

MODALITIES represented

number of locations

business assessment BENEFITS

In addition to getting access to empirical data and current fitness industry benchmarks, that can help you make better-informed decisions that will enhance your profitability, each studio that completes the BFS Assessment will receive:

📊 A complimentary copy of the Full Report
(we only publish key takeaways from SOTI for the public; anyone can purchase the report for $249)

📝The BFS Scorecard:
that compares your metrics in 5 key categories to the average/mean/median.

📞1:1 Strategy Call with a BFS Team Member

Turn Industry Insights Into Smarter Business Decisions

Use the BFS 2024 State of the Industry Report to make strategic, data-backed decisions for your studio. One key takeaway from the Report: The most profitable studios have a dedicated manager.

That insight alone can guide how you staff, structure, and scale. Freeing you to lead while operations run smoothly.

WE WANT TO HEAR FROM YOU!

All participants will receive a complimentary copy for the BFS State of the Industry Report, so you can make informed decisions for your business according to current fitness industry benchmarks.