Preliminary Data This report reflects early 2026 survey responses from 250 studio operators. Data is subject to change as additional responses are collected throughout the year.

What Does a Profitable Studio Actually Look Like?

Real data from 250 boutique fitness operators. See where the industry stands — then see where you stand.

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2026 Industry Benchmarks · Preliminary Data · 250 Respondents

68%

of studios are profitable

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53%

report monthly churn under 5%

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86%

sell recurring memberships

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52%

convert intro offers at 30%+

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55%

average member lifetime over 1 year

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60%

raised or plan to raise prices

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BFS Data Assistant · 2026 SOTI · Industry Questions

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